Masonry Magazine April 1970 Page. 30
Developing Our Masonry Market
(Continued from page 21)
One, he must have sufficient capital. From the moment that he obtains the necessary additional funds from lending agencies he is faced with the burden of financing costs, both during construction and upon completion. Financing costs charged only to construction are for the most part non-recoverable costs. It's obvious that the building which is completed and occupied in six months has half the financing costs involved during construction as the same building which takes twelve months to complete.
The investor is no different than ourselves. His basic motivation is and will continue to be profit. Our job is to demonstrate how masonry systems can enhance his profit structure and reduce his construction financing costs. What we must offer today and in tomorrow's market is a simplified system of construction that is characterized by rapid assembly at minimum costs. Masonry systems intelligently designed and engineered are characterized with rapidity of assembly. No other system can equal the speed with which masonry assemblies can be erected and placed in service. Today's masonry systems produce finished structures at costs that are highly competitive with any other possible design system. In fact, in many cases they are less costly than other systems. In addition we are creating finished walls that have aesthetic appeal to the investor's customer. This means very simply that his building will have 100% occupancy faster and be more durable than his competitors' building made out of other systems.
It's therefore very obvious that masonry systems afford to the potential investor a faster return on his total investment. It's simply not enough for us to sit back and smugly repeat our old cliches of beauty, permanence, fire safety and maintenance free characteristics. What we really have to offer are greater profits and faster returns on investments.
Washington Wire
(Continued from page 29)
For past erosion from higher prices and then to build in a cushion against new price jumps. Then, too, they have the example of the government-which just raised postal pay-and of the fat package the Teamsters won. No union can settle small.
This is one big reason why prices will still keep rising - though at a slowing rate. Increasing productivity as output begins to rise in the second half will help absorb higher costs. But profit margins will have to suffer some, too.
PRESIDENT NIXON MAY DO SOME CAUTIOUS JAWBONING in months ahead, to try to influence business and labor to go a little slower on price and wage increases. He is reluctant too, but influential advisers like Chairman Burns of the Federal Reserve are trying to persuade him and are expected to win out if the spiral goes on. This approach would permit more stimulation for the economy to keep unemployment in bounds while countering inflation.
The White House will call it "preaching" or "educating"-not jawboning. And it would be a general approach, with not one company singled out. But the fact that Nixon has refrained from interfering up to now can give his words great impact.
THERE IS A REAL CHANCE OF POWER SCARCITIES this summer, when the hot weather demand hits. The seasonal load, on top of rising electricity use generally, could strain the large but limited generating capacity. (The utilities recognize the shortage, but will need time before they catch up.) What's more, the supply of coal is something of a limit on power generation. Getting enough low-sulphur coal, to reduce air pollution, is a problem, too.
In some areas, the utilities may ask customers to tone down use of air conditioners during the summer-a sort of voluntary "brownout." In other sections, the problem may get so rough that commercial and industrial users will be affected, too.
Advertisers Index...
LET THEM KNOW YOU SAW IT IN MASONRY
Anchor Manufacturing Company
Bil-Jax, Inc.
Bluff City Manufacturing Company
Champ Corporation
Back Covar
Robert G. Evans Company (Target)
Third Cover
Folker Manufacturing Company
Giant Industries
Goldblatt Tool Company
Lull Engineering Company
Massey Ferguson, Inc.
Melree Div., Clark Equipment Company
Morgen Manufacturing Company
New England Carbide Tool Co., Inc.
Ohio Lime Company
Oury Engineering Co., Div, of Harsco Corp.
Thomsen Div. Royal Industries
Vaughan & Bushnell Mfg. Co.
Western Products, A Div. of Douglas Dynamics Corp.
Zonolite Div., W. R. Grace & Co.
Second Cover
This index is published as a co convenience to the reader. Every taken to make it accurate but meseery assumes no responsibilities for errors or omissions.
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