Masonry Magazine February 1986 Page. 39
THERE'S MORE THAN ONE WAY TO APPRECIATE THE BEAUTY OF MASONRY
There is, for example, the money way. In all kinds of buildings, everywhere, masonry (brick, concrete block, stone, tile) saves money because it saves time, energy, maintenance and materials.
Time. One of masonry's often-unappreciated virtues is its speed of construction. Contrary to expectations of the apostles of "high-tech," example after example shows that on-site automation of materials handling coupled with the productivity of skilled, trained masonry craftsmen and contractors shorten the construction cycle.
Energy. Masonry's energy efficiency reduces heating/cooling costs substantially, and masonry's margin over other enclosure materials grows as the cost of energy increases.
Maintenance. Masonry requires less maintenance and that means lower costs every year for the full life of your building.
Materials. Masonry can do more than one job-in fact, it can do four jobs. It can provide enclosure, finish and fire/soundproofing. In engineered loadbearing masonry buildings, it can also provide structure. That means your investment in materials goes farther and brings a bigger return.
Head-to-head cost comparisons prove the reality of these savings. If you're looking for true economy which flows from the nature of materials and the value of craftsmanship, masonry is the best and most beautiful way to build.
International Masonry Institute
Mason Contractors and the Bricklayers Union in the United States and Canada
823 15th Street, N.W. Washington, D.C. 20005
202/783-3908
MASONRY JANUARY/FEBRUARY, 1986 39