Masonry Magazine April 1993 Page. 50
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50 MASONRY-MARCH/APRIL, 1993
Maintain a dated file reminding you of upcoming events, activities and deadlines. If you're required to complete an assignment by the 15th of the month, for instance, you'd insert a card into your file noting that deadline, and file it under the 15th of the month. Using the tickler approach, you'll simply make out a small card for each deadline or assignment you're given and file it under the appropriate date in your tickler file. Cards, for many individuals, are easier to work with than long lists.
Maintain to-do lists in each of your project folders-If much of your work is project-oriented, try to maintain a to-do list in every project folder. Keep the list in front of each folder and you'll have an easy reference guide that you can consult whenever you work on a project. Naturally, you'll have to systematically block out time in your appointment calendar to work on your projects. Otherwise, your lists will sit in your folders and you may never give yourself enough time to review and act on them.
Ask your secretary or assistant to monitor your to-do list-Whether you're keeping a perpetual to-do list or a daily tickler calendar, your secretary or administrative assistant may be much more adept at monitoring and arranging priorities than you. By delegating this responsibility, you can free yourself up for high priority action.
Will more efficient use of your to-do list allow you to get more done? Perhaps. On the other hand, it might help you get less done, allowing you to focus on those tasks which are truly important-tasks which will lead to success for you and your business. Used well, your to-do list will help keep your desktop clear of irritating clutter-and your energy focused on the things that count.
CRISIS COMMUNICATIONS
Continued from Page 41
Appoint a single spokesperson. To ensure accurate and consistent messages, the organization must speak with one voice.
Make employees aware of the contents of the crisis communications plan. During a crisis, employees should know what has happened, and what's being done about it. Employees should know to refer media calls to the company spokesperson.
Try to make an initial statement to the media no more than two hours after the event has occurred. Always try to provide as timely and accurate information to the media as is humanly possible.
Be sure to show proper concern about resolving the problem. Though their concern is genuine, many companies fail to show it effectively.
Do not be emotional, exaggerate, mislead, speculate, cover up or lie to the media. Display compassion, not defensiveness. Displaying compassion will not imply liability.
Do not say "no comment." It implies guilt. If you must refrain from talking about a particular subject, tell the media why you cannot talk about it.
Do not discuss anything "off the record." Assume anything you say will be quoted. If you don't know the answer to a question, say so.
THE AUTHOR, THOMAS E. EPPES, president of Price/McNabb Public Relations, with offices in Raleigh and Asheville, North Carolina and Charlotte, South Carolina, is the author of "The Crisis Communications Planning Guide, a crisis planning workbook for small and medium sized businesses.
SHARING
THE
SALVATION IS CARING
ARMY
SOLAR ENERGY
Continued from Page 39
art in passive solar energy, it is the epitome of ecologically energy wise design.
The earthen-house is an architect's dream of elegant simplicity and self-sufficiency. It could be a home owner's dream of attainable shelter. Young people could afford to build in this manner, a dome or two at a time, and own their own homes on a staged basis.
But the earthern-house has a further significance beyond the purely practical. The house fits the site as if it grew in place. Using natural material in a natural way, the hand-built technique adds interest and character. Where too many of today's dwellings lack the human and personal scale, the earth-house provides exciting sculptural and spatial aspects, a sense of warmth and shelter, and a "magical" quality reconnecting the builder with nature.