Masonry Magazine February 1982 Page. 8
LOADBEARING
MASONRY WALLS
MAKE SAVING AS EASY AS
DESIGNING.
If you analyze masonry rationally-using up-to-date structural criteria-a logical and simplified design will emerge. That design will utilize the full strength of masonry and result in an economical structure.
After all, it is wasteful to design and build separate structural systems and enclosure walls when there is no need to do so. Loadbearing masonry is a complete, one-step system with walls and floors working together to form a structure that is integrated with enclosure walls and inside partitions.
Your savings continue with construction. Each floor is constructed as a complete envelope. When the second floor of the building is started, finish work can begin on the first floor. And so on.
Your building is completed faster. And the faster the completion, the sooner you can stop paying construction loan interest and start gaining returns.
And loadbearing masonry economy doesn't stop when construction stops. Masonry maintenance costs remain low because masonry won't warp, dent, buckle, rot or peel, and it never needs painting.
Because of their greater "mass," loadbearing masonry walls reduce heat loss in the winter and heat gain in the summer. In the long run this can amount to the biggest savings of all.
Design. Construction. Maintenance. Operation. Four solid ways to save every time you specify loadbearing masonry walls.
International Masonry Institute IMI
823 Fifteenth Street, N.W.
Washington, D.C. 20005 202/783-3908
(The Bricklayers' International Union
and the Mason Contractors in the US and Canada).
BUILD IT FOR KEEPS WITH MASONRY.