Masonry Magazine April 1992 Page. 12
Rough Terrain Forklifts: "Must Have" Equipment
Three leading manufacturers tell why 1992 will provide some excellent investment opportunities for astute mason contractors to purchase rough terrain forklifts.
Now's the Time to Look At Advantages of Buying
TIMES ARE TOUGH... the economy is bad... I can rent all the equipment I need. These are just some of the reasons masonry contractors are using as to why they're not buying new equipment during these tough economic times.
It's true we've all felt the crunch, but the economic tide is slowly turning. Now's the time to look at the reasons to buy instead of why not to buy. All of the economic indicators are pointing towards better times ahead. Will you have the equipment you need to be competitive? Sure, you can rent an RTFL, but as the economy gets better the demand on rental houses will increase and so will the cost of equipment. Banks and finance companies have followed the lead of the federal government by offering low interest rates. Now's the time to take advantage of some of the lowest rates we've seen in years. You can literally buy a new RTFL for less per month than you'd spend to rent it-now that makes good economic sense.
In years past a rough terrain forklift did only the job it was designed to do-lift and place a load of block or brick. But the RTFL industry and the design of the products themselves have changed dramatically. No longer is a "one job" machine acceptable. The market is demanding versatility.
Masonry contractors are looking for equipment that can save them money and time-equipment that can do more than just one job, and today's telescopic boom RTFLs are the answer. Manufacturers have been creating machines with the versatility to not only lift and place, but perform a wide variety of tasks on the jobsite. These machines are purposely designed to handle the heavy jobs. And thanks to numerous available attachments, their versatility is almost limitless.
One machine equipped with the right attachments can do the jobs of several machines. Not only will this reduce the contractor's labor costs, but his ultimate machine costs as well.
Investing in new construction equipment is just that an investment. It's an investment in the future of your company. Many masonry contractors have put off making that kind of commitment, but now's the time to look at the advantages of buying that rough terrain forklift. It makes good economic sense. Paula Gibson, JCB Incorporated, Editorial/Advertising Director.