Masonry Magazine April 2004 Page. 25
In the second part of this campaign, the MCAA-along with the Executives Council - is seeking a national ad campaign in roughly 10 industry publications, such as Architecture, Constructor and American School Board Journal, to promote and direct designers and customers to the MasonrySystems.org site.
Never before has our industry witnessed such a dynamic contractor-driven effort to promote masonry. As this campaign gains momentum and financial support, the future for masonry will continue to grow with it. I would like to personally thank the local executives and their association boards for taking on this tremendous challenge and providing the leadership to secure our industry's future.
Only Vegas! MCAA Supporting the Advancement of the Masonry Industry ever before has our Industry witnessed such a dynamic contractor-driven effort to promote masonry.
CSI will allow our Association to market masonry more broadly to members of the CSI and their 10,000 specifier attendees, and MCAA will now become an integral partner in a major national trade show.
Last, but certainly not least, the MCAA will be introducing the "Masonry: It Makes A Village" program at the 2005 Mason-Show at Construct America, beginning in April 2005. This new partnership between MCAA and ipalities, school boards and other customer groups for masonry education.
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In addition to the joint national campaign, MCAA established a directive at last year's Annual Meeting to expand our own Association's web site, at MasonContractors.org. Today, the MCAA web site has grown into a highly informative resource that attracts over 2.5 million hits annually. Our membership can be proud of this site and the useful information that can be found on it. I am confident that this site will continue to grow in its influence and importance to the MCAA.
This month at the CSI Show, a special edition of Masonry magazine will be distributed to every attendee. This special edition will expose our industry's customers with the unique design features and flexibility of our system. I am very proud of the extreme quality of Masonry magazine, which has become the dominant industry publication.
This past April, our Association signed an agreement to co-locate Masonry Showcase alongside the Construction Specifications Institute.