Atlas Copco Names New Vice President of Marketing and Communications

Words: Brent NorthAtlas Copco Construction Tools LLC has appointed Rich Aaronson as its new vice president of marketing and communications. In this new position, Aaronson will oversee and direct all advertising, public relations and marketing efforts for Atlas Copco's Construction Tools division in the United States.

Prior to joining Atlas Copco, Aaronson spent two years as director of marketing for fasteners at Danaher Corporation. Aaronson's previous industry experience also includes five years in the Netherlands with Skil Power Tools, where he served as director of marketing for the company's European division.

Originally from Long Island, N.Y., Aaronson has a bachelor's degree in mechanical engineering from the University of Pennsylvania, and a master's degree in business administration from the Kellogg School of Management at Northwestern University.
 0
MASONRY STRONG Podcast, Episode 24 Recap: Gary Hensley, VP of Sales at Oldcastle Adams
July 2025

On this episode of the MASONRY STRONG Podcast, Gary Hensley joins Justin in Indianapolis to talk about his story within the masonry industry, how he got started, how he's seen it evolve, and where he sees it going. Why the Masonry Industry? Concrete and

Justin Stengel
Read More
The Enduring Power of Structural Masonry
July 2025

Masonry has been holding its ground for millennia — literally. And thanks to the simple brilliance of arching action, it continues to do so with strength, style, and surprising efficiency. In an era of advanced modeling and fast-moving schedules, one time

Shayne Sanders
Read More
Building More: Slow, Fast, or Consistent. What is Tempo?
July 2025

It was a drizzly midweek day when I rolled up to the project we were working on just outside of town. The foreman paced the scaffolding, rain hood half-zipped, barking at two laborers who were sprinting bricks like they were late for a flight. Forty feet

Corey Adams
Building More
Read More
Marvelous Masonry: Belém Tower
July 2025

The Belém Tower in Lisbon, Portugal, stands as a testament to stone construction's enduring artistry and technical prowess. Erected between 1514 and 1519, this iconic structure served as a defensive bastion at the mouth of the Tagus River and as a ceremon

Cass Stern
Marvelous Masonry
Read More