SAKRETE® Launches PDA/Mobile Phone-Friendly Website

Words: Eric Peterson/Public/News/20110327073000-1.jpg" width="600" height="338" border="0" alt="The SAKRETE® mobile site will make things more convenient for the end-user." />
The SAKRETE® mobile site will make things more convenient for the end-user.
In 1936, Art and Mary Avril revolutionized the construction industry with the invention of a convenient, high-quality bagged concrete mix. Seventy-five years later, the company they founded, SAKRETE®, continues to transform the construction industry — this time by going digital.

The company recently launched a mobile-device-compatible website, at www.sakrete.com/mobile, which is sure to be a big hit with builders, contractors and homeowners alike.

“The digital world is moving at the speed of light and like everyone else, we’re working to keep up,” says Johnsie Beck, president — SAKRETE® of North America. “Through this mobile website, we’re trying to harness valuable opportunities like this to put technology in the hands of our consumers to help them when and where they need it.”

The mobile website differs from the regular SAKRETE® website in many ways — predominantly paring down information and putting it onto a more accessible platform for users to access from their Blackberries, iPhones, Droid-enabled phones and PDAs. One big difference is the elimination of Flash-enabled graphics, which can’t be viewed on some mobile phones and will in many cases block user access.

One of the keys to success of the SAKRETE® product is its convenience for use in all projects, both small and large. SAKRETE® didn’t forget that in designing the mobile-friendly website — it features a quick calculator so the consumer can quickly and easily figure out exactly how many bags they need for their project while they are in the store aisle, rather than estimating/guessing on what they need and find out later they have to return to the store. These quantity calculators are one of the largest draws on the conventional site every day.

Quick-response (QR) codes also link directly to the mobile site, providing users with instant access to information that could save them money and time. Technical data is also easy to access on the mobile site — putting more in-depth information about SAKRETE’s® concrete and concrete-related products at users’ fingertips. In addition, product descriptions are displayed on the mobile website in a more linear fashion, minimizing the need to enlarge a screen and reducing the chances of accidental clicking.

In true SAKRETE® innovation, the mobile site was conceived out of a desire to make things more convenient for the end-user, Beck explains.

“Since our company was founded, our goal has always been to think like repair and remodeling contractors, builders and do-it-yourselfers — that’s how you understand the variety of products that will really enhance their projects and make an impact on their bottom line,” Beck says. “This mobile website is just another way we’ve done that.”
 0
The Enduring Power of Structural Masonry
July 2025

Masonry has been holding its ground for millennia — literally. And thanks to the simple brilliance of arching action, it continues to do so with strength, style, and surprising efficiency. In an era of advanced modeling and fast-moving schedules, one time

Shayne Sanders
Read More
Outreach Outlook: Momentum in Motion
July 2025

As we move into the heart of summer, the masonry industry continues to thrive—fueled by innovation, partnership, and a growing commitment to excellence in education and workforce advancement. June has been a remarkable month, marked by events that not onl

Conner Birdsong
Read More
Building More: Slow, Fast, or Consistent. What is Tempo?
July 2025

It was a drizzly midweek day when I rolled up to the project we were working on just outside of town. The foreman paced the scaffolding, rain hood half-zipped, barking at two laborers who were sprinting bricks like they were late for a flight. Forty feet

Corey Adams
Building More
Read More
Marvelous Masonry: Belém Tower
July 2025

The Belém Tower in Lisbon, Portugal, stands as a testament to stone construction's enduring artistry and technical prowess. Erected between 1514 and 1519, this iconic structure served as a defensive bastion at the mouth of the Tagus River and as a ceremon

Cass Stern
Marvelous Masonry
Read More