Montabert extends brand Into North America

Words: Margaret FosterMontabert, a designer and manufacturer of hydraulic demolition and drilling attachments and pneumatic equipment, has completed a transition that extends its brand into North America and replaces the Tramac brand name on select products.

The rebranded products include hydraulic breakers, plate compactors, drilling attachments and pneumatic equipment – which formerly had been branded “Tramac by Montabert.” Now that the Montabert brand is established in North America, the “Tramac” name has been dropped on these Montabert attachments.

“Joint branding on our products introduced the Montabert name to the market without a complete departure from what people were accustomed to,” says Stephane Giroudon, business manager for Montabert North America. “It provided a good foundation for us to move in this direction.”

With the transition to simply “Montabert,” customers and dealers will benefit from a heightened level of product support and service.

“It’s the same great product and exceptional service as before, backed even more by Montabert’s long-standing commitment to innovation and technological leadership,” Giroudon adds. “We are even keeping our iconic green color, which we’ve had since we invented the first hydraulic breaker 50 years ago.”

More important, Giroudon says, customers can rely on Montabert’s ongoing commitment to what customers have come to expect in its products: ease of use, great efficiency, low maintenance costs and unrivaled reliability.
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