LATICRETE promotes Saleem to Vice President

Words: John AbanathyLATICRETE, a family owned, global leader in the manufacturing of premium installation and finishing systems for the building industry, announced Faisal Saleem has been promoted to the position of Vice President for the company’s International Division.

Saleem was elected by the Company’s Board of Directors at their May meeting. Reporting to President, International Division Erno de Bruijn, Saleem will oversee international sales, strategic planning and business development, marketing and the company’s international research and development services program.

According to de Bruijn, “For two decades, with ‘feet on the ground’ in three continents, Faisal has supported LATICRETE and our customers with a unique combination of international expertise, technical knowledge and professionalism. LATICRETE could not have chosen a better person for the job.”

In 1995, Saleem began working with a LATICRETE distributor in Saudi Arabia. He joined the company’s Middle East team in 2000. He soon relocated to India to develop and support LATICRETE India. He has served LATICRETE in many positions including Technical Services Manager, International Technical Services Director, Director of International Business Development and, most recently, Senior Director of International Business Development.

Saleem graduated from Osmania University Civil Engineering School in Hyderabad, India and completed the Harvard Business School General Management Program. Currently, he resides in Hamden, CT. USA with his wife Nusheen and son Daniyal.
About: Featured
 0
STABILA Tools: Engineered for Professionals Worldwide
June 2025

With a history spanning over 100 years, STABILA has firmly established itself as a trusted name in precision and durability. Known for crafting tools that stand the test of time, STABILA has become the standard for long-lasting performance. Today, the bra

Elsa Bueno
Featured MAP Partner
Read More
Check out CrewTracks' Latest Innovations
June 2025

In today's masonry industry, the right tools are essential for efficient operations. At CrewTracks, we're constantly innovating to provide masonry contractors with the solutions they need to thrive. We're excited to offer a sneak peek at some of our newes

Erin Laird
Featured MAP Partner
Read More
The Importance of Durable Safety Footwear on Masonry Jobsites
June 2025

Masonry work is a rewarding trade that relies on precision, strength, and skill. However, it also comes with its share of risks. From handling heavy materials like bricks and concrete blocks to navigating rough, uneven surfaces, masonry jobsites present n

Andrew Moffatt
Featured MAP Partner
Read More
OSHA’s Proposed Heat Stress Standard
June 2025

The goal of OSHA is to work tirelessly to keep us, the workers, as safe as possible as we go about our jobs every day. According to the statistics that the Bureau of Labor Statistics provides, a staggering 479 workers died from heat stress from 2011-202

Justus Everett
Featured
Read More