Unlock Business Success: Listen to Your Customers

Words: David Biggs, Isa Stein

Sponsored By

In the dynamic landscape of manufacturing, customer satisfaction reigns supreme. Understanding this, successful businesses prioritize active listening to their clients. Harnessing customer feedback is not just a strategy; it's a lifeline. By attentively tuning into their needs, desires, and grievances, companies gain invaluable insights, fostering tailored solutions that elevate satisfaction levels.

From the beginning, the idea was not to build just another scaffold that did basically what all the others did. Trying to challenge older established companies in the marketplace, with the same concepts and products or just trying to outsell them, was not what the industry needed. It needed someone to LISTEN! That's right, listening to the people who knew the most about scaffolding. Listening to those who knew more about building and using scaffolding than anyone. Contractors, masons, tenders, and the people who set it up, are the real EXPERTS.

These EXPERTS suggested hundreds of things. We tried them all and many of these ideas we still implement today. The most Important were:

1. MORE SPACE

  • In the laborer’s area the loading platform needed to be wide enough for a full pallet of material, with the ability to put the guardrails back in place.
  • For Mason's stock. No matter what they were using, they needed more room to stock ahead.

2. CABLES

  • A simpler and better cable system, one that would not tangle, knot or flatten.
  • Strength to safely and legally lift the loads required of daily commercial masonry use.

3. FLEXIBILITY AND USABILITY

“I need something I can use on cut-up jobs."

  • Trying to fit all job site requirements, more than just a straight wall.
  • Fewer parts to do the everyday work.

4. SAFETY AND DURABILITY

Our founder once said, “A mason could destroy an anvil with a rubber hammer!” With this humorous thought, we set out with our engineers, to make our scaffold the STRONGEST and SAFEST in the industry! Simultaneously, having the most USABLE AND MASONRY FRIENDLY DESIGN in the industry.

Listening cultivates trust, forges lasting relationships, and fuels innovation. Engaging with customers builds loyalty, propels brand advocacy, and steers businesses towards growth. EZ Scaffold is committed to the
day-to-day improvement of our products and producing the best scaffold possible. Embrace the transformative power of listening - it's the compass guiding us towards sustained success, and helps make EZ, THE SMARTEST WAY TO THE TOP!

About: Featured
The Cornerstone of Success: Safety and Documentation in Masonry
April 2025

The masonry industry plays a vital role in constructing our homes, businesses, and infrastructure. Yet, beneath the enduring beauty of brick and stone lies a complex and often hazardous work environment. Ensuring the safety of workers and maintaining docu

How It's Made: Natural Stone Veneer
April 2025

Natural stone veneer is a durable, versatile, and aesthetically pleasing building material that has been used for centuries. It adds timeless beauty to masonry projects while offering structural integrity and resilience. But how does natural stone veneer

Vibing Masonry #5 - The Evolution of Concrete Masonry Units: From Ancient Foundations to Modern Innovations
April 2025

Early Development: The Genesis of Concrete Blocks (early Rome to 1900s) The history of concrete masonry units (CMUs) or concrete blocks begins with humanity’s earliest binding materials, notably the Romans’ remarkable concrete. Around AD 125, structures l

MASONRY STRONG Podcast, Episode 18 Recap: Jeff Tew, Westlake Royal Stone Solutions
April 2025

On this episode of the MASONRY STRONG Podcast, Jeff Tew joins the show, along with MCAA President Jeff Buczkiewicz, to talk about where his passion for this industry started and what it's been like working on the Supplier side of the industry. An Excitin