Masonry Magazine August 1966 Page. 41
REMINDER
Except for genuine hardship cases, volume mailers must pre-sort by Zip Code on or before January 1, 1967.
The Zip Code deadline is January 1, 1967. After that, only mail that is properly Zip-coded will be eligible for Second Class and Third Class Bulk rates. Unzipped mail will be accepted only at the higher single piece rate.
If you have not Zipped yet, you had better start right now!
Plenty of help is available. Both the U.S. Post Office and many private companies in the "mail sector" have already helped thousands of companies to Zip their lists quickly and efficiently. To help speed up your Zip conversion:
1. Call your local Postmaster. He will advise you on ways and means of converting to Zip, and show you how the Post Office can supply the Zip numbers you need for a nominal fee of only $1.50 per thousand.
2. Talk to your lettershop, addressing equipment salesmen, computer firms and other mail-oriented suppliers. They have developed many ingenious methods for Zipping lists at minimum cost to you.
Zip Code is here to stay!
Most businessmen clearly recognize that only through the modern Zip Code system can the Post Office hope to offer low bulk rates. But many are also learning to their surprise that Zip Code offers additional benefits to them.
During Zip conversion it is easy to clean your list of duplicate and dead addresses. Zip filing order makes "look-ups" quicker and easier. Zip Codes are already speeding mail deliveries, and a number of businesses find that Zip territorial divisions are useful tools in marketing, sales and other unexpected areas.
IMPORTANT
Extensions will be given to mailers who can demonstrate that they have made a substantial effort in good faith to comply with the deadline but are unable to do so because of circumstances beyond their control. To apply for a hardship extension, contact your local Postmaster at once. Do not wait until the last minute. To qualify for the extension, the mailer must submit his application no later than September 15.
Remember: Zip Code means better postal service at lowest cost to you. There are and will be problems for all of us to solve. But we can be sure of one fact: January 1 starts a whole new era of postal efficiency and economy that will benefit your government, your customers and your business.
MASONRY August, 1966
Contributed by this magazine as a public service in cooperation with The Advertising Council