Masonry Magazine February 1970 Page. 23
MF Names C. L. Pletz
C. L. (Pete) Pletz has been appointed distribution development manager for MF Industrial and Construction Machinery, Akron, Ohio, according to Carrol G. Turk, director marketing, Industrial and Construction Machinery, Massey-Ferguson Inc.
Pletz will be responsible for key functions such as marketing analysis, retail development, financial merchandising and distribution services. His primary assignment will be assisting in the recruitment of new distributors, upgrading existing dealers and distributors through consultation, and developing methods for MF to better serve its distribution organization.
MF distributes its construction machinery through 80 distributors and industrial machinery through 1,000 dealers in North America. Massey-Ferguson is the world's largest manufacturer of tractors, backhoes and loaders, and diesel engines.
New Way with Concrete
A bold new approach to the marketing of structural concrete has been announced by Material Service Corporation, a subsidiary of General Dynamics, with the introduction of Dyna-Mix Guaranteed Performance Concrete.
Under the new proposal, offered for the first time in the entire Chicago metropolitan area, the company invites architects, engineers, and contractors to furnish it with data about how the concrete is to be used. The company will then design a mix of the proportions of sand, gravel, cement and water (and the gradations of the sand and gravel) that it recommends in order to achieve the desired results. The company will guarantee that the concrete will perform as required.
Koehring News
Koehring Company has announced the sale of its Kwik-Mix mortar mixer and Moto-Bug power buggy lines to DESA Industries, Inc. of Park Forest, III. for an undisclosed amount of cash. The two lines had been manufactured by Koehring's PCM Division in Port Washington, Wis.
DESA is a $20 million company servicing the light construction equipment market. The former PCM lines will be incorporated into DESA's power products division.
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