Masonry Magazine September 1974 Page. 22
new from
For years leading masonry contractors have relied on Essick mixers. Now Essick offers a completely new line of 24 mortar mixers providing the user even greater performance and durability than the "old reliables" of the past. Let your Essick Distributor give you a demonstration and discuss our line of new mixers which feature:
(1) Clamshell cab provides convenient access for engine maintenance and encloses all moving parts
(2) Cab hinge design minimizes freeze-up
(3) Fabricated steel drum head...not a casting
(4) Self-adjusting, spring loaded packing needs no greasing...ever
(5) Sealed paddle shaft bearings require no lubrication
(6) Two piece, hinged full drum grill
(7) Lockable cab latches to prevent vandalism
(8) Choice of power...either gasoline engine or electric motor
(9) Clutching mechanism prevents accidental engagement of paddles
MODEL 150
MODEL 120
MODEL 90
MODEL 60
Essrick Means Excellence
ESSICK MANUFACTURING COMPANY
a division of A-T-O Inc.
1950 SANTA FE AVE., LOS ANGELES, CALIF. 90021, (213) 629-3341
850 WOODRUFF LANE, ELIZABETH, N.J. 07201, (201) 354-8380
In Regard to a Humane Architecture
By KENNETH S. DASH
Director of Marketing Promotion
Brick Institute of America
The theme of the recent annual meeting of the American Institute of Architects was "A Humane Architecture." Webster defines humane as "marked by compassion, sympathy or consideration for other human beings or animals." That's a theme and a definition whose time has come.
There's no building material which is humane in and unto itself. But, there is a building material which is made from earth, hardened by fire, designed with a scale and a color which men, today and for thousands of years, have deemed sensible, makes big things small and small things big, remains virtually unchanged as the all-time preferred building material by not only builders and designers and specifiers, but by the people. And that's just about as close to "humane" as any building material will ever come.
Now, the rub. Everyone sees the execution of humane architecture differently. Surely some architect, somewhere, will be unshakeably convinced that his icy cold and foreboding superstructure is humane. And, he'll have all the reasons readily available in support. All the reasons except the one which places brick far and above all competitors and closest to that most elusive concept of humaneness. And that quality, peculiar to brick and brick alone, can be wrapped-up in one short word-scale. It's scale which turns icy and foreboding buildings into soft and welcoming structures. And it's scale, with the addition of color and texture, which is, as Webster notes, compassionate, sympathetic and considerate of the eye.
There are today and will be tomorrow many buildings designed with materials other than brick which have a genuine humane quality. But, there isn't one that could not be softened and made more relatable to the common man, than brick.
The dictionary definition of brick may never include the word "humane," but all of us in the industry and all those builders, designers and specifiers who insist on brick know that unspoken and unwritten, it's there!
masonry
September, 1974