Masonry Magazine January 1977 Page. 18
IMI Promotion Campaign
(Continued from page 17)
David B. Soloff, Jr. (second from left) is presented a plaque from IMI Chairman Charles F. Velardo for his service as IMI Chairman for the past two years. Looking on are (left to right) Trustees Eugene George, Donald R. Bidwell and George A. Miller.
"M" Factor Publication
The Mason Contractors Association of America (MCAA) and IMI, as members of the Masonry Industry Committee (MIC), have joined with five other MIC members in distributing an official printed report which reveals the results of the extensive research conducted by the Richmond (Va.) engineering firm of Hankins & Anderson for MIC. It covers the positive role played by the mass of masonry walls in energy conservation. The 12-page booklet is titled Mass, Masonry, Energy and is available form IMI and other MIC members for 354 each, or $25 for 100 copies.
IMI Sweet's 1977
A new eight-page technical document on fire-safe construction and another on loadbearing masonry are in the 1977 McGraw-Hill Sweet's reference catalogs. This IMI-funded project will thus get masonry information into 23,000 offices of U.S. architects and government agencies, 11,000 U.S. engineering offices, and 7,800 A/E offices and government agencies in Canada, The new documents are: Masonry in New and Improved Life and Fire Safety Codes, and The New and Modern Capabilities of Engineered Loadbearing Walls. Multiple copies for use at seminars and local distribution are free to IMI contributors and 154 each to others.
Promotion Growth
The number of local/regional promotion groups in North America continue to grow with the help of IMI guidance, counsel and materials. The latest to be launched and/or get their initial programs underway are: Masonry Institute of Atlanta, Masonry Institute of Memphis, Fox River Masons Promotion Fund (covering a large region of Wisconsin in the Green Bay area), Masonry Institute of Wisconsin, and Masonry Institute of Oklahoma. Efforts are underway, too, in the Kansas/Missouri Valley region to get promotion started.
1977 Promotion Meeting
IMI's Seventh Anual Promotion Meeting for mason contractors, local BAC officers, local/regional promotion groups funding IMI, and industry representatives will be held May 8-11, 1977, at the prestigious Drake Hotel in downtown Chicago, according to IMI Chairman Velardo. It is timed prior to the bulk of the 1977 collective bargaining agreements so that those attending can return home and undertake efforts to include the new IMI 24 funding program in the agreements.
Canadian masonry contractors and others planning to attend the IMI event as well as the Annual Conference of the Canadian Masonry Contractors Association, might consider taking a few days' vacation between the meetings. For example: attend the IMI meeting in Chicago, May 8 to 11. Then either spend more time there, or perhaps in Toronto, Montreal, or Quebec City enroute to the CMCA meeting. It will be held in Halifax, Nova Scotia, May 18 to 21, 1977.
Affiliation With IMI
All labor/management, not-for-profit promotion groups of a local/regional nature are now being encouraged to officially affiliate with the International Masonry Institute. A number have expressed an interest in doing so and are preparing applications. A simple check-list form has been distributed by IMI for this purpose to enable the local/regional promotion groups to submit all required information.
A doucment titled IMI & Local Regional Affiliates is available through IMI to explain the intent and advantages of affiliation. The IMI Board believes that the cause of masonry promotion throughout the U.S. and Canada will be strengthened by affiliation which calls for certain minimum standards. Copies are available through IMI for all interested promotion groups.
Other Programs
A number of other activities also will be launched by IMI during 1977. Foremost of these will be a campaign aimed at the recycling market, or as called by some, "adaptive use of existing structures." Most of the structures being remodeled or restored are of some type of masonry, and it is therefore a growing market for the masonry industry, especially if owners and architects are encouraged to use masonry in the rehab effort.
"Other needed national promotion efforts, such as network radio, network television advertising, etc., are not possible without the participation of all MCAA chapters and BAC Locals, along with the additional funding that the 24 agreements can provide," IMI Chairman Velardo said.
Ed Schultz (center), president of Code Consultants, Inc., St. Louis, Mo., discusses fire testing criteria with IMI Chairman Charles F. Velardo (left) and James F. Richardson, Ist vice president, International Union of Bricklayers and Allied Craftsmen.
masonry • January, 1977