Masonry Magazine April 1993 Page. 9
During a recent board meeting, it was agreed the association needed a long range plan if we were to achieve a greater goal. It was clear that as we launched this new plan, we needed to state our philosophy of action and effect. It is appropriate to talk about what we will do and what we hope to accomplish.
Long Range Plan
During this past year, each MCAA committee chairman and their committee members, approved the committee's goals and have since been active in achieving them. This long range plan was put together by our staff with very little input by me. Notably, Michael Adelizzis' plan strives to make MCAA the sole perceived leader for the mason contractors in the masonry industry.
Representing twenty percent of the mason contractors, MCAA would become the sole voice for contractors in the legislative process, education, research, industry promotion, training and safety by the end of 1995.
MCAA Committees
Let's take a look at these committees.
Apprentice Committee, co-chaired by Jerry Vernon and Charles Seed orff, will be developing a training needs survey to determine future workforce and training needs. This committee is also looking at develop ing a training program for supervisory personnel.
Education Committee, co-chaired by Harold Kochan and John Smith, has surveyed the the membership and has started developing new educational programs and expanding the very successful "Masonry Quality Institute".
Finance Committee, chaired by our treasurer Don Larsen, has dramatically improved the association's financial reporting system.
Insurance Committee, chaired by Edgar Boettcher, has prepared an insurance program for MCAA, and has already begun offering this new program to our members. The committee is looking toward being able to offer a complete insurance program, including a workers compensation plan, yet this year.
Legislative Committee, co-chaired by Mike Johnston and Alan Griffin, has started monitoring federal legislation (with the democratic party in control, this could become a very busy committee). The association has been advising members with the use of our new monthly "Legislative Up date." The committee and the officers are preparing to participate in a legislative conference in Washington D.C. in conjunction with the Associated Specialty Contractors, where attendees will meet with legislators and the Clinton administration to discuss issues affecting construction.
Marketing Committee, co-chaired by Robert Schuerman and James Cope, has developed the MCAA membership referral program. This program could become a cornerstone activity in recruiting new members. The program is designed to better understand the capabilities of members and then effectively refer them to masonry customers.
Masonry Magazine Review Committee, co-chaired by Donald Larsen and Richard Felice, was given the goal of improving the content of the magazine. Under the guidance of our editor, Mr. Gene Adams, I think you will agree this program has already begun with good success. Other goals are to improve the subscription and advertising base as well as the magazine's influence in the industry.
Material Handling Committee, chaired by Ed Smith, has been active in redesigning the showcase, conducted each year at Masonry Expo. The new showcase includes demonstrations on material handling in addition to the forklift demonstration.
Membership Committee, co-chaired by Anthony Zotollo and Richard Felice, has developed a new MCAA promotional video and a membership services catalog. This committee also plans an extensive mail campaign to expand the MCAA membership base and have refocused their efforts to bring all associate companies into the MCAA family.
Masonry Panels Committee, co-chaired by John Smith and Dee Brown, will begin publishing articles on the greater use and benefits of panels.
Safety Committee, chaired by Donald Grant, has started publishing a safety feature in Masonry Magazine, and they are developing an up-to-date safety program for MCAA members.
Research, MCAA continues to be a full member and sponsor of the Coun-
MASONRY-MARCH/APRIL, 1993