Masonry Magazine February 2001 Page. 5
RY
features
COVER STORY
RETHINKING MASONRY: A Call for Collaborative Action.....12
Masonry, more than any other method of construction, is vitally dependent on the integration of insightful design with skillful construction. Although masonry construction has evolved significantly in the past 50 years, changes in the larger context of the construction industry have changed even more dramatically. The question is, how will the masonry industry adapt to keep pace with new circumstances?
The Greatest Marketing Tool of All .....19
When considering marketing options for your company, the most important method of marketing that is often overlooked is you and your employees. We miss out on the opportunity for social interaction - the necessary human networking that has proven time and time again to be far superior to any newspaper ad. Construction contracting is - and always has been a service industry. Our customer is our product the focus of our endeavors - and the one thing we should always aim to please.
MASONRY TROUBLESHOOTING: Proper Installation of Flashing 24
For many years, designers have known that moisture trapped in walls causes significant damage to the integrity of buildings. In fact, providing for proper elimination of moisture from the exterior walls of buildings is one of the most important aspects of proper building design.
Phoenix Rises from the Ashes. 32
Read how Architect Thomas Crowder, after losing his wood frame home to a devastating fire in 1998, turned to masonry to build a new living environment for his family- one of functionality, fire-resistance and comfort.
Nine Things Your Customer Will Never Tell You............... 38
What happens when your customer perceives an intangible problem involving your communication style, temperament, or personal behavior? Will your customer let you know about it? Not likely. In fact, if your customer perceives the problem as serious enough, he might even fail to buy from you in the future and never tell you why. Keep these nine clues in the back of your mind, and use them to keep your relationships with customers intact.
OTHER PEOPLE'S MONEY: Standing Up To Pay Abuses. 40
Unpaid invoices are piling up on the desks of contractors, who say they are determined to put an end to pay abuses.
FROM THE COVER...
Miami Dolphins Quarterback Larry Csonka will share his outrageously entertaining life story prior to the official opening of the 2001 Masonry Showcase in Orlando, FL on Friday, Feb. 23rd.