JLG Announces Marketing Changes

Words: Brad Nelson/Public/News/20110316080000-1.jpg" width="600" height="338" border="0" alt="JLG Industries, Inc. has announced the promotions of three executives." />
JLG Industries, Inc. has announced the promotions of three executives.
JLG Industries, Inc., an Oshkosh Corporation company [NYSE:OSK] and a leading manufacturer of aerial work platforms and telescopic material handlers, announced the promotions of three executives.

Brian Boeckman has been promoted to the role of global product director for telehandlers. In this role, Boeckman will be responsible for the management of the companies JLG, SkyTrak, Lull, and Deutz Fahr branded telehandlers globally. Since joining the company in 1995, Boeckman has held roles of increasing responsibility in product management, program management, and engineering.

Jeff Ford, formerly senior manager, marketing communications, has been named global director, product management for aerial work platforms in the company’s product development group. In this role, Ford will be responsible for product management for the access equipment segment, working with product development and product management teams. Since joining the company in 1995, Ford has held various marketing product support and management roles. He holds a bachelor’s degree in business management from Penn State University and a master’s degree in business administration from Frostburg State University.

Maye Houck has been promoted to senior marketing manager - shared services. In this role, Houck will be responsible for managing the corporate marketing communications programs for the products and services of the JLG product portfolio for the Americas, as well as Cat® telehandlers worldwide. Houck began her career with JLG in 1993, and in 2006, joined the Caterpillar Alliance Group (CAG) as global marketing manager.
About: Featured
STABILA Tools: Engineered for Professionals Worldwide
June 2025

With a history spanning over 100 years, STABILA has firmly established itself as a trusted name in precision and durability. Known for crafting tools that stand the test of time, STABILA has become the standard for long-lasting performance. Today, the bra

Check out CrewTracks' Latest Innovations
June 2025

In today's masonry industry, the right tools are essential for efficient operations. At CrewTracks, we're constantly innovating to provide masonry contractors with the solutions they need to thrive. We're excited to offer a sneak peek at some of our newes

The Importance of Durable Safety Footwear on Masonry Jobsites
June 2025

Masonry work is a rewarding trade that relies on precision, strength, and skill. However, it also comes with its share of risks. From handling heavy materials like bricks and concrete blocks to navigating rough, uneven surfaces, masonry jobsites present n

OSHA’s Proposed Heat Stress Standard
June 2025

The goal of OSHA is to work tirelessly to keep us, the workers, as safe as possible as we go about our jobs every day. According to the statistics that the Bureau of Labor Statistics provides, a staggering 479 workers died from heat stress from 2011-202