Masonry Magazine June 1970 Page. 13
NADD Report
By: Patrick D. Whitehurst
Mr. Whitehurst is Executive Secretary of the National Association of Distributors and Dealers headquartered in McLean, Virginia. His column will be a regular monthly feature.
Here's why masons give you 20% more production on MORGEN scaffolding
MORGEN SCAFFOLDING constantly at waist height
FRAME SCAFFOLDING with fixed levels
Washington, D.C. Recently NADD announced its sponsorship of an AIA Foundation Fund Scholarship. In so doing NADD recognized one of the most important contributions that any association can make to its industry and to its members and that is through its programs of education. Education not only of its members in areas of new technology or sales technique but the education of those that influence the use of a product, a design concept, or an entire discipline.
In the masonry and clay products industry a great deal of time, effort, and money have been spent on educating the public perhaps this educational pursuit is more aptly called promotion; a great deal of expense is properly and necessarily directed to the education of industry members and employees through seminars, presentations, and sales or sales-engineering courses. This effort has elevated those in our sales forces from the position of "brick peddlers" to that of respected advisors and consultants to architects and engineers.
Today, however, as building technology becomes increasingly complex and specialized, we find we must take one further step in our educational efforts. If we are to assure the masonry industry a proportionately larger cut of the expanding construction pie we must reach where design concepts begin-where ideas are first conceived and born-and that of course is in the mind of the architect, and thus in the schools of architecture.
NADD realizes this influence must begin at a time when minds are the most receptive to new ideas and new concepts of design; it must begin before a history of successful experience has channeled an architect's creativity into a groove of safe familiarity that precludes "experiments" with other or new materials. It is obvious, and completely understandable, that when an
masonry June, 1970
MORGEN SCAFFOLDING constantly ot waist height
Can you afford to continue to use your frames
Write for full information today-
MORGEN MANUFACTURING CO. Box 160-H6, YANKTON, S. DAK. 57078
15