JLG^&#reg; Appoints North American Marketing Director

In his new role, Baxter will be responsible for marketing communications, product management, market research, economic analysis, branding and merchandising, as well as assuming responsibility for marketing JLG's four brands of telehandlers - SkyTrak^&#reg;, Lull^&#reg;, Gradall^&#reg; and JLG.

Baxter is an industry veteran having spent nearly seven years in product development and marketing at UpRight Inc. before joining JLG five years ago. At JLG, he has led the market research and information analytics processes and has worked on various projects related to acquisition integration and marketing planning.